A HEALTHY BRAIN
Keep your brain as healthy as possible so that your mind can operate effectively.
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A WISE MIND
Manage your mind to cultivate wisdom and to optimize personal and global wellbeing.
A GOOD LIFE
Learn to flourish in your own life, and to promote the flourishing of others and the natural world.
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OPTIMIZE LONGEVITY: take full advantage of a long life to flourish, cultivate wisdom and to help shape a kinder, wiser, more sustainable future for all. 
 
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PROMOTE STRONG BRAINS AND SHARP MINDS: Brain health and mental management 
 
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PROMOTE FLOURISHING: use insights from diverse disciplines to cultivate happiness, meaning, purpose and virtue. 
 
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CULTIVATE WISDOM: encourage continual development and creativity of mature cognitive and affective skills. 
 
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SHAPE CULTURAL EVOLUTION: use the wisdom of mature minds to guide humanity toward greater kindness, cooperation, and reverence for life. 
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